Octeract was founded by two Imperial College London PhDs, Nikos Kazazakis
and Gabriel Lau
. The premise was simple: optimization is extremely powerful, but unnecessarily complicated. Users need to know and do so much more
than just to write a correct model. They need to write code, understand complicated data structures and interfaces in C, deal with edge cases, and the list goes on. In many ways, doing optimization today is the equivalent of writing assembly code in the 70s.